common mistakes made in preparation for trade shows
In most cases when an exhibitor decides to attend a certain trade show they
tend not to set exhibit goals.
Goals are the main focal point at trade shows. You have to know exactly what
you wish to get out of each and every trade show you attend. An overall theme should be set to match your
corporate image and goal. Your trade show display, product display and
literature should reflect this same theme,
Graphic production and ideas should be also a focal point in accomplishing
your exhibit goal. Leaving graphics for the last minute, can spell disaster as well as major rush
changes. Graphics should be in production at least 4 weeks ahead of the event. Never leave graphic for the
last minute. Having 4 weeks in advance can allow for changes and adjustment which may have to be done
It is always bad habit for exhibit not to read and go through there
exhibitors manual carefully. Most of the time there are discount deadline which can provide the exhibitor with
great deal of savings. Special dates are set for each deadline date; taking advantage of these dates can provide you
with a great deal of savings as well as last minute hassle. Floor prices for services are usually 15-20% higher.
Save the head ach and money
read your exhibitors manual
The last and final mistake exhibitor make is not properly staffing there
booth. This can be a very confusing thing for some exhibitor but yet it’s the most
important. Your main goal should be to get qualified leads which can eventually lead to sales. Your
staff should be on some sort of schedule to man the booth. Your staff should be great
representative of your company and should be well educated about your product or services. They not only
should be able to provide information but there should be process to close the deal on the spot if possible.
Train your staff ahead of time. They should also be familiar which your entire trade show display booth.